Mobile Anti-spam and Anti-virus Solutions Protect Operator Networks and Subscribers from Messaging Attacks and Fraud

With the rapid growth of SMS and MMS usage and the increased adoption of smartphones, mobile networks are fast becoming a vector for spammers, phishers and hackers intent on engaging in malicious activity. As users increasingly rely on mobile phones for critical communications, and more MNOs adopt unlimited texting plan models, the barriers to entry for spammers is significantly reduced while potential profits rise considerably. This combination creates even greater incentive for malicious activity and the need for mobile anti-spam and anti-virus solutions.

Mobile Messaging Abuse Affects the Bottom Line

Mobile messaging abuse affects the whole mobile ecosystem, causing significant costs and headaches to both operators and subscribers. Mobile network operators experience higher customer support costs and increased subscriber churn when subscribers' trusted user experience is violated. Messaging abuse traffic also wastes valuable bandwidth and storage resources, putting the stability of a mobile network at risk. Furthermore, as MNO revenues begin to flat line or decline from traditional talking and texting services, Operators look to leverage new value added services and mobile marketing options to enhance their revenue streams.

Cloudmark Provides Comprehensive Mobile Network Protection

With the Cloudmark Mobile Platform, MNOs can proactively protect their networks against mobile messaging attacks and fraud, ensuring network protection, operational efficiency and a positive, trusted user experience