Mobile Operators Willing To Collaborate Across Networks To Foster Innovation According to Recent Research

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Mobile Operators Willing To Collaborate Across Networks To Foster Innovation According to Recent Research

Cloudmark to Present Highlights of Anti-abuse Research at Mobile World Congress

San Francisco—February 8, 2010—Cloudmark, Inc., the global leader in carrier-grade messaging security, today announced it will be presenting the results of the GSMA Anti-Abuse Research Initiative survey at the upcoming Mobile World Congress in Barcelona. As a partner and member of the GSMA, Cloudmark will discuss the GSMA-conducted research, which focuses on defining the anti-abuse interests of mobile network operators (MNOs) and addresses some of the most pressing security challenges they are facing today.

The survey-based research was conducted by a leading market research firm to investigate issues related to mobile anti-abuse in 2009. The project was named the Anti-Abuse Research Initiative. 35 individual interviews were completed globally representing a broad base of GSMA member operators.

Keyfindingsinclude:

Spam is the primary abuse concern for MNOs, with 93 percent of those surveyed experiencing mobile attacks in the past 12 months; most reported that this is an issue they deal with daily.
93 percent of MNOs expect mobile messaging abuse will increase via spam, phishing / smishing, viruses, spoofing, faking and flooding.
89 percent of MNOs are willing to work in collaboration for an industry-wide solution.
Operators see the GSMA as having a role in addressing mobile abuse.

The initiative revealed that mobile abuse is a current and growing global issue and a collaborative effort is needed and supported by those member operators interviewed. As part of the initiative, the GSMA is investigating solutions focused on protecting consumers, mobile operators and legitimate mobile marketers.

Hugh McCartney, chief executive officer of Cloudmark, said: “The global community of mobile end users and network operators that the GSMA represents is a top priority for us as a company. By approaching security issues as collective challenges for the community, we envision solutions in this area that will drive lasting, global progress.”

The presentation entitled, Global Perspective: Mobile Spam Reporting and Collective Action, will be held on Thursday, Feb. 18 from 11 a.m.-12:30 p.m. in the GSMA Theatre, 7SEM, App Planet-Hall 7 at Mobile World Congress. The session is open to all participants at Mobile World Congress.

As part of the presentation, GSMA and Cloudmark, along with leading select global MNOs, will discuss the results of the Anti-Abuse Research Initiative with special focus on understanding the anti-abuse interests of operators and specific approaches to realizing a collective solution. The session will be moderated by the GSMA and will address a global, cooperative effort to protect mobile consumers and operators against mobile spam.

About Cloudmark

Cloudmark, Inc. is a global leader in carrier-grade messaging security, delivering the industry’s fastest, most accurate and comprehensive real-time spam, virus and phishing protection for fixed, mobile and social networks. The Cloudmark suite of carrier-grade security solutions simplifies and advances the management of messaging abuse, increasing network utilization and reducing infrastructure costs. Cloudmark’s patented solutions combine Advanced Message Fingerprinting™ technology based on innovative, highly efficient algorithms, a Global Threat Network™ consisting of trusted reporters across the globe, real-time, automated analysis of traffic and content patterns, along with security research expertise, to provide real-time security intelligence and filtering across carrier networks. Cloudmark solutions protect more than one billion subscribers for the world’s largest carrier networks, including over 75 percent of all major service providers in the United States and Japan. Cloudmark’s global customers include Cablevision, Comcast, Cox Communications, EarthLink, NEC Biglobe, NTT OCN, Swisscom, Tele2, Thus and XS4ALL (KPN) as well as leading hosting providers and global social networking companies such as MySpace. Cloudmark is a privately held company headquartered in San Francisco with offices in London, Tokyo, Beijing and Hong Kong. For more information, please visit http://www.cloudmark.com.